From exporting products to establishing a system: The deep-rooted logic behind Shandong Lingong's opening in Zimbabwe.

On December 29, SDLG officially opened its first national office in Harare, the capital of Zimbabwe. This was not only a celebration, but also a key step for SDLG in deepening its localization operations in emerging markets around the world, marking a comprehensive shift in its African strategy from "product export" to "system establishment."

In his address, the Chairman of Shandong Lingong Qihang emphasized that the Zimbabwe regional company will provide comprehensive solutions and actively fulfill its social responsibilities. This continues SDLG's consistent "customer-centric" philosophy and reveals the core logic of Shandong Lingong's overseas expansion: not just selling equipment, but building a long-term ecosystem that includes service, support, and community win-win cooperation. An SDLG representative also explained this strategy: by creating the "TOP SERVICE" service brand and continuously promoting public welfare projects such as "TOP DRIVER," SDLG is committed to transforming from an "equipment supplier" to a "value partner." Behind this lies its profound understanding of the needs of emerging markets—reliable products and timely service are equally important, and community integration is the foundation for gaining long-term trust.

The presence and speech by the president of the Zimbabwe Chinese Association highlighted the trend of collaborative development and ecosystem building among Chinese-funded enterprises in the local market. The positive feedback from customers and the rapid achievement of purchase intentions directly demonstrate the established recognition of SDLG products and brand in the region. This opening is not an isolated event, but rather a microcosm of SDLG's systematic advancement in its globalization process. In recent years, SDLG has continuously improved its network layout in Asia, Africa, and Latin America. Its internationalization strategy has always revolved around two key focuses: first, to get closer to the market and quickly respond to customer needs through localized operations; and second, to export high-standard products, technologies, and management systems to help local industrial upgrading and talent development.